Influence of Frequent Cartoon Consumption on Children's Interactive Communication Skills and Behavioural Outcomes

  • Mobolaji Grace Akintaro Department of Mass Communication, Caleb University, Imota, Lagos State,
  • Ifeanyi Ebenezer Onyike Department of Mass Communication, Dominican University, Ibadan, Nigeria
  • Ngozi Wellington Department of Mass Communication, Mountain Top University, Ibafo Ogun state
  • Titilope Julianah Owoeye Department of Mass Communication, Mountain Top University, Ibafo Ogun state
  • Nwambam Maduka Department of Mass Communication, Mountain Top University, Ibafo Ogun state
  • Chioma Njoku School of Media, Communication and Cultural Studies, Pan Atlantic University
Keywords: Cartoon; Learning; Children Interaction; Communication Skills; Language Development; and Interactive communication

Abstract

The study examined the influence of frequent cartoon consumption on children’s interactive communication skills and behavioural outcomes. Anchored in Social Learning Theory and Media Effects Theory, the study adopts a mixed-method approach involving a sample of 480 parents and guardians of pupils aged 4-8 from varied backgrounds and 24 teachers for the interview section. The findings revealed that frequent cartoon consumption may have negative effects on the development of active listening skills on children ( = 2.24, SD = 0.65) and a moderate negative relationship (r = -0.43) between frequent cartoon consumption and the development of turn-taking skills in interactive communication. The study concludes that while cartoons can serve as entertainment, their overuse may impair the development of skills that children need to interact effectively in live interactions.

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Published
2026-11-07
How to Cite
Mobolaji Grace Akintaro, Ifeanyi Ebenezer Onyike, Ngozi Wellington, Titilope Julianah Owoeye, Nwambam Maduka, & Chioma Njoku. (2026). Influence of Frequent Cartoon Consumption on Children’s Interactive Communication Skills and Behavioural Outcomes. Konfrontasi: Jurnal Kultural, Ekonomi Dan Perubahan Sosial, 14(1), 1-14. Retrieved from https://konfrontasi.net/index.php/konfrontasi2/article/view/386
Issue
Vol 14 No 1 (2027): Konfrontasi, March
Section
Articles

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