E-Commerce and Interest in Entrepreneurship (Case Study: Youth in Saba Village, Padang Panyabungan)

  • Rizka Ar Rahmah Sharia Business Management, STAIN Mandailing Natal, Indonesia
DOI: https://doi.org/10.33258/konfrontasi2.v9i2.217
Keywords: interest in entrepreneurship; e-commerce; young entrepreneurs

Abstract

This research, which was conducted in Saba Padang Village, Panyabungan Timur District, Mandailing Natal Regency, aims to analyze the influence of the presence of an e-commerce platform on Facebook social media on adolescent entrepreneurship interest in Saba Padang Village, East Panyabungan District. This study uses a descriptive qualitative approach, because this research is a social phenomenon that is shown by the subject to be studied. This research method was conducted by observing and interviewing 20 teenagers, the interview was conducted by asking 10 questions related to the research objectives. The results of this study were obtained, first, there was a desire from teenagers to carry out entrepreneurial activities, this was delayed due to the need for large capital. Second, The motivation of teenagers in Saba Padang Village is high, but they collide on several things such as capital and skills in marketing. Third, there is the influence of the existence of E-commerce with the interest of teenagers in carrying out entrepreneurial activities, because of the simple way of working with the existence of E-Commerce.

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Published
2022-06-07
How to Cite
Rizka Ar Rahmah. (2022). E-Commerce and Interest in Entrepreneurship (Case Study: Youth in Saba Village, Padang Panyabungan). Konfrontasi: Jurnal Kultural, Ekonomi Dan Perubahan Sosial, 9(2), 298-304. https://doi.org/10.33258/konfrontasi2.v9i2.217
Issue
Vol 9 No 2 (2022): Konfrontasi, June
Section
Articles

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