Analysis of Effect Service Quality and Customer Satisfaction on Customer Loyalty Burger Restaurant Bangor Medan

  • Ramadhan Akbari Faculty of Social Sciences, Universitas Pembangunan Panca Budi Medan, Indonesia
  • Dewi Nurmasari Pane Faculty of Social Sciences, Universitas Pembangunan Panca Budi Medan, Indonesia
  • Ramadhan Harahap Faculty of Social Sciences, Universitas Pembangunan Panca Budi Medan, Indonesia
DOI: https://doi.org/10.33258/konfrontasi2.v9i2.214
Keywords: service quality; customer satisfaction; customer loyalty

Abstract

This study is to analyzes the effect of service quality and customer satisfaction on consumer loyalty at Restaurant Burger Bangor Medan. The population in this study was at Restaurant Burger Bangor Medan. The number of samples in this study was 83 customers with a saturated sampling technique. The analysis technique uses multiple linear regression analysis. The results showed (1) results showed that partially the service quality variable affected customer loyalty at Burger Bangor Restaurant Medan City. (2) The results showed that partially the variable Consumer Satisfaction affected Customer Loyalty at Burger Bangor Restaurant Medan City (3).

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Published
2022-06-02
How to Cite
Ramadhan Akbari, Dewi Nurmasari Pane, & Ramadhan Harahap. (2022). Analysis of Effect Service Quality and Customer Satisfaction on Customer Loyalty Burger Restaurant Bangor Medan. Konfrontasi: Jurnal Kultural, Ekonomi Dan Perubahan Sosial, 9(2), 272-282. https://doi.org/10.33258/konfrontasi2.v9i2.214
Issue
Vol 9 No 2 (2022): Konfrontasi, June
Section
Articles

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