Emergence of Internet Usage: Impact Analysis on the Performance of Small and Medium-sized Enterprises, a Case Study of Manufacturing Companies in Analamanga Region- Antananarivo Madagascar

  • Ratojoarivelo Setriniaina Henri Doctoral School in Natural Resource Management and Development, Economy Politic Resource Naturel, University of Antananarivo, Madagascar
  • Etienne Stefano Raherimalala Professor in Faculty of Economy, Gestion and Sociology, University of Antananarivo, Madagascar
  • Ranjatson Jean Patrick Doctor in Higher School of Agricultural Science, University of Antananarivo, Madagascar
  • Andrianjary Myriam Doctor in Higher Education Institute Antsirabe Vakinanakaratra - University of Antananarivo, Madagascar
  • Fidelio Arnold Ulrich Doctoral School in Natural Resource Management and Development, Experimental Sciences and Valorization of Natural Resource, University of Antananarivo, Madagascar
  • Ratiarimananjatovo Narindra Associate Professor in Higher Normal School Antananarivo, Madagascar
  • Koto-Te-Nyiwa Ngbolua Ordinary Professor in Department of Biology, University of Kinshasa, and Department of Environmental Sciences, Faculty of Science, University of Gbado -Lite, Democratic Republic of the Congo
  • Robijaona Rahelivololoniaina Baholy Full Professor in Engineering and Industrial Process, Agricultural and Food Systems, Polytechnic High School of Antananarivo, University of Antananarivo, Madagascar
DOI: https://doi.org/10.33258/konfrontasi2.v11i1.294
Keywords: Small and Medium-sized Enterprises (SMEs), Performance, Internet, Customers, Suppliers, and Usage

Abstract

The advent of digitization has unlocked numerous avenues for a country's economic advancement, particularly benefiting small and medium-sized enterprises (SMEs). With the ubiquitous presence of Internet technologies, the landscape has undergone a rapid transformation. Today's business environment differs significantly from both the past and the anticipated future. The integration of the Internet into business operations has spurred significant innovations across various sectors. Nevertheless, leveraging the Internet in business operations offers flexibility and substantial leeway in terms of organizational structure and management practices. However, limited financial resources pose a significant barrier to widespread Internet adoption in businesses. Additionally, coping with technological advancements remains a pressing challenge for businesses' economic development. Our research hypothesis posits that a coherent and strategic utilization of the Internet yields notable impacts on business performance. Our research aims to delineate the various ways in which businesses employ the Internet and to underscore its influence on business performance. We conducted surveys on more than 125 small and medium-sized manufacturing enterprises in downtown Antananarivo-Madagascar and its environs between 2021 and 2023. The gathered data underwent statistical analysis using SPSS and XLSTAT software.

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Published
2024-04-17
How to Cite
Ratojoarivelo Setriniaina Henri, Etienne Stefano Raherimalala, Ranjatson Jean Patrick, Andrianjary Myriam, Fidelio Arnold Ulrich, Ratiarimananjatovo Narindra, Koto-Te-Nyiwa Ngbolua, & Robijaona Rahelivololoniaina Baholy. (2024). Emergence of Internet Usage: Impact Analysis on the Performance of Small and Medium-sized Enterprises, a Case Study of Manufacturing Companies in Analamanga Region- Antananarivo Madagascar. Konfrontasi: Jurnal Kultural, Ekonomi Dan Perubahan Sosial, 11(1), 49-59. https://doi.org/10.33258/konfrontasi2.v11i1.294
Issue
Vol 11 No 1 (2024): Konfrontasi, March
Section
Articles

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