Sports Journalism Reporting in the Era of Digital Media in Nigeria

  • Suleiman M. Yar’Adua Department of Mass Communication, Bayero University, Kano, Nigeria
  • Aondover Eric Msughter Department of Mass Communication, Caleb University, Imota, Lagos, Nigeria
  • Maiwada Abdullahi Aliyu Department of Theatre Arts University of Abuja, Nigeria
Keywords: challenges; opportunities; reporter; specialized; sports; and technology


The advancement in technology has created a better way of sports reporting in journalistic engagement, which pave way for brand journalism known as specialised reporting, in which sports is one of the beats. Specialised reporting has become a necessary part of the press because of the need to address the inadequacies presented by straightforward news reports. Society is getting more complex with time so are the people. Mere news stories are no longer adequate to address the yearnings of complex human societies for complex angles to stories. Today, the diversity of media audiences has necessitated a variety of reporting beats which gave birth to what is known as specialised reporting. Within this context, the media have been associated with sports for a long time. The paper articulates that the role of the media has always been vital in boosting any activity of sports. The media have got a focal position, particularly in communication of fresh information, sharing the viewpoint of the masses, and bringing live sports and other activities to the consumer. The fusion of sports and the media, and Television, in particular, has helped propel and transform major events such as the FIFA world cup and the Olympic Games. Based on the opportunities offered by digital technologies, sports reporting has opened an opportunity for many hidden talents to come to the limelight and it has helped in improving infrastructures among other merits. The paper concludes that with the arrival of new actors in the journalistic field, the heavy use of social media and its impact on sports consumption patterns is imperative. The search for new business models for news organisations and the disrupting technology that is being explored and applied as innovation in the sports coverage all require new conceptual approaches to better understand the sports news.


Download data is not yet available.


Abdullahi, B. (2013). Mass media and Nigerian society. Development Issues and Problems. Enugu: Thompson Printing and Publishing Co. University of Nigeria, Nsukka.
Aondover, E. M., Maradun, L. U., & Yar’Adua, S. M. (2022b). Mediatization of the Net and Internetization of the Print Media in Northern Nigeria. Unisia, 40 (2), 335-356.
Aondover, E. M., Oyeleye, S. A., & Aliyu, M. A. (2023). New World Information and Communication Order and its changing role in Nigerian Television Authority (NTA) Kano. Unisia, 41(1), 17-38.
Aondover, P. O. Aondover, E. M. & Babale, A. M. (2022a). wo Nations, Same Technology, Different Outcomes: Analysis of Technology Application in Africa and America. Journal of Educational Research and Review, 1(1), 001-008, DOI: 10.5281/zenodo.7488568.
Ballouli, K., & Hutchinson, M. (2010). Digital branding and social media strategies for professional athletes, sports teams and leagues: An interview with digital Roylty’s Amy Martin. International Journal of Sport Communication, 3(4), 394–401.
Bernstein, A. (2004). ‘GE’s bid for future games looks even brighter in light of Athens profit’. London, England: Routledge.
Bowman, N. D., & Cranmer, G. A. (2014). Social Media Sport: The fan as a (mediated) participant in spectator sports. In A. C. Billing & M. Hardin (Eds.), Routledge handbook of sport and new media (pp. 213–224). London, England: Routledge
Boyd-Barret, O. (1977). Media imperialism: Towards an International Framework for the Analysis of Media Systems, in Curran, J., Gurevitch, M. and Woolacott, J.(eds) Mass Communication and Society, London, Arnold.
Boyle R. (2006). Sports journalism: Context and issue. London sage publications
Burton, G. (1999). Media and popular culture. London: Holder and Stoughon
Burton, G. (2010). More than Meets the Eye: An Introduction to Media Studies, Oxford, New York.
Coakley, J. (2009). Sports in society: Issues and Controversies (10thEd.). New York: McGraw-Hill.
Council of Europe recommendation (2001). No R. (92) 13 REV. of the Committee of ministers of Members States on the Revised European Sports Charter. Strasbourg,
Dickson, N. (2005). Newspaper coverage of English premier league of 2007/2008 season: A content analysis of the Guardian and Champion (Unpublished master’s thesis).
Eregare, N. & Afolabi, M. (2009). Sport As An Image Making Tool: The 2008 Olympicin Focus. Babcock Journal of Mass Communication, 2(3), 166-119.
Etang, J. (2006). Public relations and sport in sport in promotional culture. Public Relations Review, 3(2), 386-394.
Folarin, et al.(eds.) (2006). Themes in communication writing. Lagos, Nigeria, SMC.
Gibbs C. &Warhover T. (2002). Getting the whole story: Reporting and writing the news. New York, Guilford Press
Grainger, S. & Andrews, U. (2005). Public Policy, Sports Investments and Regional Development Initiatives in Contemporary JapanIn J. Nauright and K. Schimmel (eds) The Political Economy of Sport London: Palgrave, 152–182.
Greenslade, L. (2003). An investigation into fan identity among supporters of the English. McGraw-Hill.
Haynes, R. (2015). Sport and the Media. In Houlihan, B. and Malcolm D. (Eds) Sport and Society. London: Sage. Third Edition. 290-311. 13.
Jarvie, H. (2006). Contents and patterns of construction of sports coverage in the press: McGraw-Hill.
Komakoma, G. (2005). The Globalization of Football: A Study in the Globalization of the ‘Serious Life’. The British Journal of sociology, 55(4), 545-568.
Kurfi, M. Y, Aondover, E. M. & Mohammed. I. (2021). Digital Images on Social Media and Proliferation of Fake News on Covid-19 in Kano, Nigeria. Galactica Media: Journal of Media Studies, 1(1), 103-124. Doi:
Mencher, M. (2003). News reporting and writing (9th ed.). San Francisco. McGraw-Hill.
Miller, J. Eriksen, E. Horkey, M. (2001). The European Union and the Public Sphere - A communicative space in the making? Sports Business Journal, 2(4), (23–43).
Mojaye, E. M. & Aondover, E. M. (2022). Theoretical perspectives in world information systems: A propositional appraisal of new media-communication imperatives. Journal of Communication and Media Research, 14(1), 100-106.
Moradi, V. A. (2010). Nigerian media and the challenges of the 21st century. AkwaIbom: Government Press.
Musa, M. D. (2000). Sports: In introduction to Specialized reporting (Ed) Mohammed, J. B. Ahmadu Bello University Press Ltd. Zaria
Nwabueze, C. (2009).Reporting: Principles, Approaches. Special Beats. Top shelves Publishers, Owerri, Imo State, Nigeria.
Obe, J. (2005). Reporting diverse areas: A concise text. Akure, Nigeria, SMC.
Omoera, A. & Ibagere, B. (2010). Influence of the Nigeria Premier League on the Development of Soccer in Culture Industries. Journal of Social Sciences, 21(2), 145-151.
Onwumechili, C. (2009), Nigerian Football and the Return of Lord Lugard. The International Journal of Sport Communication, 2, 451-465.
Osagie, P. (1987). The Changing Role of Sport Media Producers. In A. C. Billing & M. Hardin (Ed.), Routledge handbook of sport and new media (101–109). London, England: Routledge.
Rose, S. (2004). An Exploratory Study of How Twitter is Affecting Sports Journalism. International Journal of Sport Communication, 3, 226–239.
Rowe, David (2007). Sports journalism: Still the `toy department' of the news media? Published Research article August 1, 2007
Sanda, H. U. & Msughter, A.E. (2018). Selected themes in specialised reporting. Lambert Publisher.
Sho-silva, J. (1984). To Tweet or not to Tweet ... Exploring Division I Athletic Departments’ Social Media Policies. International Journal of Sport Communication, 4, 492–513.
How to Cite
Suleiman M. Yar’Adua, Aondover Eric Msughter, & Maiwada Abdullahi Aliyu. (2023). Sports Journalism Reporting in the Era of Digital Media in Nigeria. Konfrontasi: Jurnal Kultural, Ekonomi Dan Perubahan Sosial, 10(3), 124-134.